As a major foodie myself, working on Whole Foods—truly one of my dream clients—was an unforgettable highlight of my time at MullenLowe. For this Thanksgiving campaign, our mission was to reimagine the traditional holiday table by putting a bold, colorful spin on the classic (and often beige) dishes we all know.

From the initial brainstorming sessions to the final execution, I played a key role in concepting vibrant, mouth-watering dish ideas designed to inspire shoppers to think beyond the basics. I collaborated closely with an amazing creative team to sketch, food style, and photograph the perfect bite, then meticulously craft the “Color the classics.” lockup, ensuring every visual element looked as delicious as it tasted. This simple yet striking out-of-home campaign captured attention and appetites, launching across major U.S. cities just in time for Thanksgiving.