Alfred Coffee

BRAND DESIGN

I designed everything from straws to billboards during my time working for this iconic coffee brand. With 19 Los Angeles locations and a cult following so massive it spun off a mini marketing agency for coffee cup collab sleeves, I created collateral for brands like Netflix, FOX, The Bouqs, Glossier, and Sorel—plus all the in-house essentials: web assets, social content, menu updates, seasonal merch, new location signage, and product packaging.

My claim to fame? Knowing that the blood (iced vanilla lattes), sweat, and tears that went into a typographic deep dive paid off—because my lockup for “But First, Coffee.” has touched the holy hands of Hollywood royalty like Kourtney Kardashian, Hailey Bieber, and countless tiny dogs with collars that cost more than my rent.