Vitamin E
Holistic Nutrition
brand identity design
Vitamin E is the brainchild of Certified Nutritionist, Emma Merryman. An LA-based surfer and yogi who loves antioxidants and adaptogens as much as ranch dressing, she envisioned a brand that embodied her wellness philosophy: sun, surf, move, nourish. With a deep connection to nature, Vitamin E exudes a sense of calm and serenity, inviting people to embrace holistic wellness in an approachable, balanced way.
“Kelley isn't just an incredible graphic designer; she's like a mind reader. I gave her just a bit of inspiration and some not-so-clear directions, and she turned it all into something magical. She really brought my vision to life and helped me create the brand of my dreams — nailing everything from the color palette to the fonts, and the overall vibe and aesthetic. Everything was just perfect, and she's so easy and fun to work with. Honestly, everything she touches turns to gold!”
– Emma M.
Brand Guidelines
