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Fat Boy Surf Club

 
 

Fat Boy Surf Club

Brand Identity and Apparel Design

Fat Boy Surf Club is a brand that celebrates surfers who shred but maybe aren’t so shredded themselves. The ones who sit a little lower in the water and care more about après than the actual surf.

What started as making a fun t-shirt for a group of friends turned into co-founding an e-commerce brand in 2020 that has done over $1M in sales, has grown to over 23K followers on Instagram, and is worn by NFL players and comedians across the country. You can find FBSC in nine surf shops, 26 Tilly’s stores, and we even teamed up with Guinness in 2024 (cheers to that!). As the lead designer, my proudest moment was seeing a Bravolebrity wear my design on one of my favorite reality shows. Mama, I made it.

 
 
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Surf's Up, Bellies Out

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Surf's Up, Bellies Out 🐳

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Brand Lookbook