Ruggable

BRAND DESIGN

As a senior designer at Ruggable, I have led the design direction for major in-house product launches, key sales campaigns, and high-profile designer collabs such as Architectural Digest, Goop, Justina Blakeney, Martyn Lawrence Bullard, Jonathan Adler, and Iris Apfel. My role requires managing multiple projects simultaneously, ensuring each initiative aligns with the brand’s strategic vision while delivering high-quality, engaging designs that drive measurable results.

I oversee the end-to-end creative process—from concepting content ideas and developing comprehensive style guides to providing art direction and managing a team of designers. By collaborating with cross-functional teams, I deliver cohesive visual storytelling through strategic design solutions, enhancing brand visibility and customer engagement with a focus on efficiency, leadership, and creativity.

Illustration Brand Guidelines

Native Social Guidelines